Problems Small Businesses Face

For most entrepreneurs, starting a small business is a great accomplishment. However, the biggest challenge lies in maintaining your business. Small businesses face just as many challenges as their bigger competitors do, if not more. Every business owner knows that there are numerous challenges that affect their growth and progress. We will take a look at some of the main ones.

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1. Money Management /Cash Flow Issues

The issue of money is at the top of the challenge list for every small business out there. These issues range from clients taking too long to pay to outstanding bills, many of which have to be paid right away. Having healthy cash flow can make your business and lack of it can break it.

Today there are various money management tools that that have been tested that can help you combat your cash flow problems.

You can use online invoices and reminders to get unwilling customers to pay up. There is also amazing software that you can use. The software does invoicing for free, automatically charges clients and can receive payments.

2. Fatigue

As a small business owner, it is natural that you want to do everything. Working long hours will leave you stretched for time. Regardless of how passionate you are as a business person, this will wear you out. This ultimately leads to a lot of fatigue.

Fatigue will cause you to be less organized and forgetful about the most important things. It will also cause crankiness. This will interfere with the level of attention you pay to your customers. You need to find a pace that keeps the business going steady without completely wearing you out.

Difficult as it may be, embrace strategic delegation. Identify the areas that do not require your expertise. Hire an assistant or just part time help. Consider delegating tasks such as accounting and legal matters. This will get you professional results as well as free up a lot of your time so you can do what you do best.

It’s important that you remember to take care of yourself. Stay healthy and maintain healthy relationships with your family. This will in turn lead to a healthy business.

3. Customers

Customers are the heart and soul of every business. Attracting and retaining customers is key in the successful running of any business. As a small business owner, it is a common belief that you require customers with a certain problem/ need that only you can solve.

Research your customer base, identify the common characters in your regular customers those that bring you a lot of business.

When making this analysis, incorporate the various cost connected to specific customers. This will enable you come up with the net profit they bring you.

After this analysis is done, you can now concentrate more on drawing in more clients from the segment that brings you the most profit.

Some of the ways you can effectively find out your customers’ needs is by asking for feedback from your present best clients. This also serves as a follow up action which is a total must do for you if you are keen on retaining and maintaining your treasured customers.

Try to get into other tools of social media that your customers use.

4. Profitability

Clearly, the reason why every entrepreneur decides to start a business is to ultimately make profit and create wealth.
If your business is not turning a profit, then you are headed for trouble.

Fix this problem as soon as you can by looking into digital innovation to increase the profitability of your small business.

5. Connections

What we know in the business world has little weight compared to the people we know. Connections are important for the growth of any business.

Connections or lack thereof are a major problem facing small businesses all over. This is because small business owners are too occupied with building their business that they have little or no time left to network.

Find time for more networking. Once again delegation plays a big role here. When you delegate, you as the business owner are able to get more time to network. Attend conferences and exhibitions.

Networking is a great way to get more business. You can also look at other forums on social media that can make it easier for you to network.

6. Employee Motivation

For your small business to succeed, it is absolutely vital that you have happy employees. Of course every employee would be motivated by a fat paycheck but this is not always an option in small upcoming businesses.

Get to understand what else your employees want. Ensure your employees feel free and safe to talk about their various issues with the management.

You could also offer free coffee and/or snacks. Also look into having some functions like end of year parties and annual team buildings in the company where your employees can just get to know one another personally and have a good time.

Also get regular employee feedback on their needs. This will greatly reduce your staff turnover.
Remember, a happy employee is a productive one.

7. Remaining Current

It is important for your business to stay current. However, this isn’t always an easy task for small businesses. The business owners are too busy trying to grow their business that they forget to stay current.

Although it takes so much time, it’s important that you keep up. Slot in some time to do some reading and/or writing and to check out competitors in your weekly calendar.

Take some time off and attend exhibitions and conferences. The connections, contacts and potential sales you get from attending them will be so rewarding.


Your biggest mistake as an entrepreneur would be to delve into this venture without considering problems small businesses face.

Although you cannot escape these challenges, you can effectively deal with them by following some of the advice you get from this article.

Know the size of your challenge and the take steps to overcome it.

All the best!